Typically, brands guide web visitors to a landing page through a specific campaign, like a Google or Facebook ad or an email marketing offer. Whenever necessary, you can quickly build a page promoting your . Check image alt text and titles. B2B marketers and companies selling high-ticket items use this type of landing page to build a list of . Images are such a critical component of landing pages because visitors can prominently notice as well as quickly resonate with them. As the first 10 seconds tick away, the user is at her highest likelihood of bouncing off the page. This is where the power of headline length becomes obvious. You should fully inform your users about the product or service. A landing page is a web page with a singular focus: to convert website visitors into leads. A landing page is a stand-alone page that's designed to accomplish one specific goal - like signing up for your email list, registering for your VIP program, or buying an item. As a general rule, any time you are directing traffic to your website, you should be directing it to a landing page. That's where you find the page's headline in a large, bold font. Of course you want your landing pages to be well-oiled conversion machines. As such, click-through landing pages are usually devoid of anything that can distract your site visitors from the main goal: clicking the call-to-action button. (Based on the average adult reading rate of 250 words per minute.) Where possible, your landing page should be a one-page process for someone to convert. Larger font sizes are also a good idea to keep visitor's eyes focuses on what matters and reduce eye strain. A business cannot merely direct the consumer to a landing page and expect conversions to happen magically. If you click on one of these links and make a purchase, we may receive a commission. Keyword research creates a vital part of every successful…, A sub-headline expanding upon why the user has visited the page, A product screenshot or image, or even an embedded video, Feature touts highlighting why the user should buy the product, A well-placed and big enough call-to-action button. Giving visitors only one choice makes their decision much easier, opposed to having to analyze and choose among several options. There is no capture form. For this reason, it is essential that it describes very clearly what a user will get from the page. But a high-converting landing page isn't just a random form, a little description, and a kind-of-related image thrown together onto a web page -- you have to build each component thoughtfully and strategically. Landing pages vs. But once you get the hang of it and know…, Keyword Suggestion Tool: 7 Ways to Find Your Winning Keywords, Read on to get the right keyword suggestion tool that fits your business. The landing page's headline is the very first thing visitors will see. Landing pages are the core of the conversion process. This is an unabridged version of one of the first fictional accounts of extraterrestrial invasion. H. G. Wells's military science fiction novel was first published in book form in 1898, and is considered a classic of English literature. Although the visual design may not be hip or snazzy, the landing pages themselves are models of success and best practice. A landing page is designed to describe an offer—maybe a coupon, ebook, or a free trial—and encourage visitors to claim it. Is there a Recommended Page Length? You see, it’s easy to assume that a homepage is the most important page, considering that it’s the first thing visitors see when they visit your website. Alt tags provide text descriptions that help search engines understand the content of your images. Basecamp always creates some of the most brilliant landing pages. The person who sees and clicks on your ad should be directed to a relevant landing page. B2B marketers and companies selling high-ticket items use this type of landing page to build a list of . This book requires no such moral delineation. This book's headline, Definitive Guide, is the only possible way to describe what you will find in the subsequent chapters. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It is good practice to no index any landing page that you plan on altering within the next year. This landing page is huge. Keyword research is the foundation of any winning SEO. Do you need a landing page? Step 3: Once you have your keyword list, analyze how your competitors are ranking for each keyword versus how your landing pages perform. (You can read some expert-certified lead gen strategies here.). Whether you choose to juice up the landing page with persuasive stuff is up to you. All the necessary elements for a conversion are positioned above the fold, but sufficient information is contained below the fold to make it persuasive. Found inside – Page iThis is how you grow your business in the digital age. And They Ask, You Answer is your guide to accomplishing that goal. For homepages and landing pages with a large hero image, a visitor's eyes are naturally drawn to the center of the page. Though much of their research was misguided or myopic, they did have some good things to say about PPC, which suggested correctives to some of the mistaken notions of PPC landing pages. The Copy. If this is someone checking out, try to get all of the details you need from someone on a single page. So to creep back to the original question: How many words should you use? Freedom Breakthrough 2.0 is a newly released course by Jonathan Montoya. The title was bland enough:  “Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment.” But the content itself was anything but bland. Lead Generation Landing Pages: Also called "lead gen" or "lead capture" pages, these use a form as their call to action. But word count is a factor, and it’s probably bigger than you think. I wouldn’t go much lower ... or higher. This page can appear in response to clicking on a search engine optimized result, email marketing campaign, social media campaign or online ad. As long as you’re within the 10-word guideline, it takes around two seconds for a visitor to read your headline. A rule of thumb can be, to index any landing page that is going to be a long term landing page or a page that aligns primarily with your business or a service that you are always going to offer. Found insideThe book contains: A unique guide to meditations, especially designed for entrepreneurs A range of topics such as self-awareness, trust, creativity, resilience, failure, growth, freedom, love, integrity, and passion An inspirational ... Upon clicking on a link instead of being taken to your sales page where you highlight the features of your book, I’m directed to a thank-you page as if I’ve already purchased it. And PPC (which they refer to as SEM) is effective as an information platform, and not as a persuasive platform. This can be done in a few different ways, which I’ve listed below. The best blog headlines should fulfill this function, your CTA to drive the visitor to a conversion, Based on the average adult reading rate of 250 words per minute, Top landing pages determined from Unbounce’s A/B critiqued selections, 2013, eBay dropped a research bomb on the PCC community, the landing pages in HubSpot’s 2014 report, Persuade to action. Keywords with an informational intent can be used on long-form landing pages to provide more educational value that can entice the readers to click on the CTA. Oli Gardner, conversion rate optimization expert and co-founder of Unbounce, argues that every campaign you create should . But why? 7) WRONG: Including a "clear fields" button. A great starting point for keyword research is BiQ Keyword Intelligence. Marketing automation is a next-generation, CRM-related tool for increasing lead conversions and improving forecasting and customer segmentation This book provides an easy-to-understand introduction to the tools and technology, helping you ... Website homepage design vs. post-click landing page design: What you need to know 1. post-click landing pages and website homepages should be built for different users. Once that is done, you can manually input any domain or subdomain that you want Google to inspect/crawl. Here’s how Morgan Brown at Digital-Telepathy says it: "If you can’t summarize what the user will get from you in five words or less, keep iterating until you can. Functional- This is the most basic level. What’s more, click-through landing pages normally consists of: Also known as Squeeze pages, lead capture landing pages offer your site visitors a reward in return for their personal information. Keywords move your landing page up the ranks and place your sale, promotion, or product in front of users searching for similar topics. Think of your landing page like a leaky bucket. Now, landing pages, also known as lead-capture pages, are standalone pages designed to convert higher percentages of site visitors into leads. Mind you, the term 'optimization' by itself refers to the methodology, process, or act of making something (such as a system, design, or decision) as functional . Add Trust Badges- Security labels like testimonials, social media mentions, and media coverage news go a long way to build trust and boost the authenticity of your products/ services. This book is for everyone who wants to be a Winner!" —Avinash Kaushik, Author of Web Analytics: An Hour a Day "Bryan Eisenberg and John Quarto-vonTivadar take you through not just how to use Google’s free conversion testing tool, but ... Next, you will see a welcome popup to familiarize yourself with the editor, you can exit it by clicking on the Start Building button. What Should You Include on a Landing Page? The gym membership was an example of a low scrutiny offer, where it took a relatively small amount of information to get the conversion. While there are many of terrible landing pages on the web, it's important to remember that their primary purpose is to provide value, answer questions, and provoke interest. Creating a landing page under an entirely different domain and or ensuring that you don’t link from your main site to your landing page. Found insideuseful for the user, i.e. it must offer information or suggestions that can really benefit the visitor of the page. For example, the landing page should ... Here’s what you can do when starting out on landing page optimization: A landing page is one of the most powerful sales conversion tools. Oli Gardner of Unbounce writes, “There are 5 must-have core elements on any landing page.”. More content produces more conversions.. A guide to choosing the right domain name for your organization, business, product or brand And you need one. A polyglot plummeted into the deep blue world of SEO and inbound marketing armed with a burning passion on letters and a fascination on how thing rolls in the world wide web. « This is a must read for every B2B entrepreneur, SaaS creator or consultant and business school student. 16 landing page best practices . Now, I'm not professing to be an SEO or coding expert, but there are number of reasons for both indexing your pages and for using "nofollow" and "robots.txt" to hide your page from search. Remember, it’s not all about the word count. | And on top of keywords, you can also incorporate Google Adwords as well as other paid boosting methods. Life has the habit of delivering its perverse twists at the most unexpected times.For Bonnie his life had been lived, and the bitter sweet memories of his wife, along with the never ending sorrow of losing his son so young remain with him, ... SweetIQ lands on HubSpot’s list with a disclaimer as to its ho-hum design. As I've mentioned above, landing pages should feature a singular conversion goal, a single offer. “I am an independent Clickfunnels Affiliate, not an employee. Because, at this point, we need to suspend our interest in word count to focus on the overarching cognitive fulfillment for every landing page — to engage interest. Try and Google ‘how to optimize your landing page.’ You’ll find about 9,200,000 search results. … Simply put, it should be brief. So, if there should be as little distraction as possible, what should you put on your ebook landing pages? Landing page optimization (LPO) is the process of refining the performance of the different elements in your landing page to get your website the highest possible conversions. By way of example, here is the landing page for the VW Jetta: When people consider buying a car, they want information: What does it look like? LPO can, in fact, allow you to acquire more customers, maximize your ad spend value, and lower your business’s customer acquisition costs. Landing Page VS Website | What’s The Difference? Nielsen called this the “hazard function,” which is basically “the likelihood of leaving” as statistically plotted on the axis of time spent on the page so far. Add a Powerful CTA- The more powerful your CTA, the more visitors you’ll convert into customers. The message should be strong enough to grab the interest of the visitor and to keep them on your page. Research shows that businesses with 10-15 landing pages tend to increase conversions by 55% compared to those with fewer than 10 landing pages.. And those with more than 40 landing pages increase conversions by over 500%. If you are making your visitors commit to a small ask, e.g., give you their email address, and they don't have too many objections, your landing page should be short. Provide the essential info that will interest your audience and nothing more (check out this post for some landing page inspiration). Its purpose is to get that visitor to take action —whatever it may be like getting a product demo or signing up for a webinar. Words persuade to action. The remainder of their 10-second acclimation period is spent analyzing the design and UX of your site. Pay Attention to SEO- As mentioned earlier, your landing page copy should incorporate relevant keywords that allow it to rank higher on. How Can Landing Pages Help Your Business? Your landing pages should use only one or, at most, two images. Found insideHelps aspiring college students discover where their strengths truly lie and how to develop them to reach their full potential at school and later in the real world. What should be on a landing page? It's the page that they first 'land' on. You can easily get a list of related keywords to use on your landing page. As the first 10 seconds tick away, the user is at her highest likelihood of bouncing off the page. What Should You Include on a Landing Page? Clear Call-To-Action - Whatever the ultimate goal of your landing page is, make it clear - and easy - for visitors to do exactly what you want them to do. Landing Page. Words engage interest. In short, you should use landing pages if you want to improve your chances of a satisfactory conversion rate. They take more space because they explain everything a visitor needs to know to click the call-to-action button. Armed with this information, you can reverse-engineer your successful sales and manufacture new sales in quantity. This is the core premise of the book, and it will transform and empower all of your marketing and sales efforts. Of course not. It’s about a lot of things. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. Google and search engines alike will naturally crawl and index your website and the content on it. We use affiliate links as A way to help us support this blog and to keep it running, to see more information check our disclaimer. This allows visitors to focus on the most important elements of your page. A landing page is a standalone page that a visitor lands on after clicking an ad or a search result. email or an ad). This content should make an immediate impact, and where you have a landing page with a call to action, you should try and always include this in the above the fold section. A landing page is designed to capture interest in your product or services from website visitors. So ensure it has no page scrolling or readability issues. Do you feel your time is constantly being hijacked by other people's agendas? If you answered yes to any of these questions, the way out is the way of the Essentialist. Essentialism isn't about getting more done in less time. The longer a user stays, the more likely they are to stay even longer. Here is where you use. In other words, conversion is top of mind. While all marketers agree on the need to use landing pages, there is much debate about how to best design landing pages to maximize leads. Keep in mind that you’re only able to index domains and sub-domains that you own and have verified ownership of. Provide information on an upcoming campaign, event or fundraiser. Every website has a landing page. Found insideIt’s time for The Direct Mail Revolution. In this book legendary copywriting pioneer and marketing expert Robert W. Bly shares his groundbreaking strategies for winning customers and earning profits with direct mail. A landing page works best when it focuses on one sale, product, or promotion. The best B2B landing pages have a single, simple motto - capturing lead information that your sales team can later follow up on. Found insideIf you want to learn how best to utilize commonly found patterns and learn best practices in developing applications with Django, this is the book for you. When to Use A Landing Page. Nonetheless, there’s one specific optimization process that experts tout to be the most ideal method for landing page optimization. There are those who insist upon a short landing page that is light on content and high on CTA power. Navigation links on landing pages don't make sense, and yet only 16% of landing pages are free of navigation bars. More words mean more information. Kara Jensen, Creative Principle at BOP Design, explains: There is no Unbounce recommended page length. For landing pages, you should focus on 1 offer and one group of semantically related keywords. The copy on your landing page should be descriptive, short, and concise, and should have direct ties to the ad copy that brought a visitor there in the first place. How Big Should Landing Page Videos Be? You can even use bullet points to make your copy easier to read. Beardbrand. Thus, my word count analysis does not account for words that are part of images. Otherwise, visitors will move on without looking at your offerings. The 5 levels are: Once your landing page achieves the above 5 levels, users will easily and readily click your CTA button. It should also be clutter-free. Index everything that is evergreen and you plan to have around for a long time. Also, your landing page should load at excellent speeds. The message should be strong enough to grab the interest of the visitor and to keep them on your page. 13 landing page tips for optimization. You can also easily toggle the keyword search intent, try to aim for keywords with transactional intent since those tend to convert better. In the research, they tore down every perceived advantage of PPC, and showed that it was useless. You can choose to pour a lot of additional content into actual persuasive techniques (beyond the information), or simply go straight for the CTA. In this book you'll learn: - How to position yourself as a leading expert and authority in your marketplace - Effective marketing and branding materials that get the attention of your ideal clients - Strategies to increase your fees and ... Making sure that you no index time-sensitive promotions such as grand openings, product launch, or discounts will ensure that you don’t start to appear in search after the promotion is over or isn’t relevant anymore. But after a while, all the water pours out leaving your bucket empty. Kara Jensen, Creative Principle at BOP Design, explains: Keeping all of your data uncontaminated as possible will ensure that you will have the most amount of control when it comes to how and who is landing on your pages. Let’s take a look, then, at the process of carrying a user through this three-fold cognitive process, and how many words each section should contain. Doing this might mean that you need to hide some content on your page on tablet and mobile versions of your page - but this should help increase conversions for these mobile . I want to help you avoid some of the costly mistakes I made at the beginning of my journey to being an online entrepreneur. Despite this flaw, it has a great layout and nice icon elements with clear benefits and features. A landing page design should be simple and free of clutter. While there may be pages with a combination of CTAs displayed, design and layout should promote one "macro conversion" as the most important for user attention. The book is packed with practical tips and techniques, it also identifies common mistakes and pitfalls you should avoid. The book features a valuable $50 coupon off the price of a site diagnosis and webinars on the author's website. The CTA itself is a work of gleaming persuasive power, but it’s not long. Over the last few years, I've created multiple streams of income online. Your landing page should be the middleman between someone going from a follower to a customer; it lets you make a trade for some sort of special discount, a piece of information, or a product, in return for providing their contact information. More specifically, one of the common questions that comes up is how to incorporate links on a landing page, if you . Focusing on a single message will help move your specific marketing or sales goal to the foreground for higher conversions. Found insideNew York Times bestselling author Michael Hyatt and executive coach Daniel Harkavy have both lived the very same story but they rewrote the ending. And their new book Living Forward will help you do the same thing. The main purpose of a landing page is to drive sales or . My fascination with creating passive income through online businesses continues to grow. That is to say, if you are specifically linking a page from your website as part of an email marketing or Google Ads campaign, a banner advertisement, or even a link on another website or blog, then . Users can stop scrolling and start converting whenever they want to. Unlike homepages, landing pages serve a singular and more focused intent- to direct site visitors to a specific service, offer, or product, and persuade them to buy or click. What is its MPG? Yet education is one of the most overlooked and undervalued forms of conversion ... How Many Words Should You Have on Your Landing Page? It should grab people's attention immediately, describe everything in logical order, and contain the same elements as the landing page itself: a headline, a subheadline, an explanation, bold imagery, something about pain and pleasure, a method of contact, a guarantee, and a powerful call to action. A lot of informational copy. If anything, the conversion pyramid consists of 5 levels, all of which your landing page, as well as its elements, must master to reach the epitome of optimization. The job of a landing page is to tell your visitors exactly what you want them to do and why they should do it. To get higher conversation and click-through rates, consider the following best practices: Now, do the above elements alone ensure that your landing page is performing at its best? Design . Using a subdomain allows you to manage your landing pages separately from your root domain, while presenting a uniform domain to prospects and customers. While it might seem simple to create a landing page, creating a high-converting landing page can sometimes feel like brain surgery. This can come in two forms: Obviously, all along the landing page has been using information as its own persuasive technique. As I briefly mentioned above, there are various benefits as to why you should and why you shouldn’t index a landing page. Essentially, it's the next step toward a visitor . So ensure to keep optimizing your landing page to get the best out of it. But that raises 2 questions: how should they be optimized, and what should they be optimized for? If you wanted to boost the engagement even more by running pay per click or paid advertisements to that same page doing so might confuse Google. An alternative to the multi-product landing page is a multi-category landing page, which should be used when a) consumers are likely to have general category preferences b) there are too many products to display on one page c) the landing site has multiple pages d) the product is complicated and requires extensive explanations or images This advances visitors into the sales funnel more quickly and without distractions — making it ideal for conversions. Though it's connected to the website, it spotlights essential elements focused on conversion and doesn't usually have navigation buttons or other links. Found insideFrom defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing ... Make sure that time-sensitive promotions or paid advertising are Un-indexed. Nightime Nickels is an online resource that helps people learn ways to start making money online. Landing pages are arguably some of the most crucial elements of lead generation. Homepages, while still an important element of a website, are typically less focused on a particular task because they are serving the masses. If you’re given an opportunity to earn while you sleep, you’ll take it, wouldn’t you? Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates Explains how to analyze data, prioritize experiment opportunities, and choose the ... But studies show that a website by itself converts only about 1% to 3% of site traffic. If you’re unclear on exactly what indexing is, check out Crawling And Indexing By Google. Creating a landing page/sales funnel is a lot of work and creating something that converts in a streamlined process is even harder. Again, concise is the name of the game. Clearly, landing pages are essential to your marketing strategy. One or two customer quotes to reinforce why the user should click the call-to-action button. A homepage headline should also assure the visitor has arrived at right place—if they actually are a fit. An updated alphabetical list of records held in various sports from aerobatics to yachting. Keep thing Extra Simple- Adopt a simple landing page design to allow visitors to easily navigate through it. Be specific, be brief, and be compelling.”, To clarify, Morgan explains that “The headline itself can be longer than five words and should be tested — but if what you’re selling/offering can’t be distilled to that level, it’s probably too complex or lacks focus.”. However, remember that you want to avoid putting too much content on your landing page, to avoid losing the attention of your visitors. Okay, so the chances you come across a homepage that looks like Microsoft's mess from 1995 are slim. However, a good rule of thumb is to keep it separate. Generally, landing page headlines focus on an offer, while home page headlines should focus on positioning the company and clearly communicating its value proposition. This is why you ought to go all out to craft CTAs that are impactful, compelling, and attractive. But in order to get to the conversion, you have to ramp up using other elements — words being the primary tool in this pursuit. (100-1,000 words) The second main function of a landing page is to provide information. Don’t assume that they know about your product and are ready to convert. Your word count should contain as many words as it takes to provide information about the product. This action varies depending on the industry: email marketers This form almost always collects lead data, like the names and email addresses of visitors. This landing page is compelling, quick and heavy on persuasion techniques of all variety. Lead Generation Landing Pages: Also called "lead gen" or "lead capture" pages, these use a form as their call to action. The cop-out answer is as many as it takes. Oli Gardner, conversion rate optimization expert and co-founder of Unbounce, argues that every campaign you create should .
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